It’s always interesting to hear how some travel organisations perceive the cost of analytics as expensive and how they are a small company that can’t afford the investment. Is that a sensible decision? Triometric is in the business of providing highly detailed, real time analytics on API traffic, platform performance, client activity, product availability, revenue/pricing…
Airlines want to embrace digital retailing and take back ownership of their customer relations from beginning to end, but to do this they need to transform how they sell to their customers, especially via the agency channel. This means overhauling their current merchandising and ticket-distribution strategies and systems to meet the needs of the various…
Everyone in the hospitality business knows that having the right data at the right time can make all the difference when making key decisions, especially those about distribution. Having access to the data is one thing, but to get the most out of it, it needs to be actionable. Data management is the administrative process…
In the previous 5 articles, we provided the framework for understanding XML, online travel’s adoption of XML and why it is the foundation for IATA’s NDC. To wrap up this series, we will take a quick glance at the future vision that IATA is pushing the industry towards. The NDC initiative has had more than…
Part 2 — To be successful in selling the right products at the right time to the right travellers, it’s increasingly critical for airlines to harness the power of modern merchandising and retailing, especially via the channels they are not able to control. Part one: “The expanding role of Search Data in Airline Merchandising” defines…
Part 1 — To be successful in selling the right products or services at the right time to the right travellers, it’s increasingly critical for airlines to harness the power of modern merchandising and retailing, especially via those third party channels they are not able to control. This 2-part blog discusses how using real-time data…
What exactly is Big Data? It covers structured and unstructured data and means different things to different people. It has been eloquently defined in seven different ways by Timo Elliot of SAP. It apparently was first coined back in 1998 by John R. Masey, Chief Scientist at SGI according to a quick gallop through Big…
The number of online travel bookings being made continues to grow globally unabated. According to a Zion Market Research report, the global online travel booking market was valued at approximately USD 765 billion in 2017 and is expected to generate USD 1,955 billion by 2026, growing at a CAGR of around 12.1% between 2018 and…
The use of mobile apps to search and book in the online travel space has grown dramatically over the last five years – from around 2-3% to over 25%. Indeed according to e-marketer, online travel is reaching a tipping point in 2016 when, for the first time, more than half of all online bookings for…
An omni-channel approach, with consistency across all channels, is the most efficient, most profitable distribution strategy for airlines. But airlines have to make diligent moves to attain such level of proficiency. Data-driven merchandising and API-led distribution are laying strong foundation for a carrier’s retailing strategy, optimizing performance of both direct and indirect channels. Not only…