Tracking Trends in Online Travel

Travel companies want to know their customers better and tracking trends in the online travel industry is one way of getting there. Segmenting customers according to their searches helps. Armed with such insight, travel companies can adapt their services and activities to attract new travellers while also strengthening their relationships with existing customers.

The Triometric platform includes the capability to perform market segmentation of search data using a wide range of factors including destinations, products, product features and demographics to uncover country/age/social-economic trends.

Revenue managers and marketing analysts can use these factors to for example segment business travellers from family holidaymakers. The objective of this more sophisticated analysis of consumer behaviour, is to improve the management of pricing, specific product availability and quality of choice.