Flight distribution is being transformed by NDC and XML. Adopting XML APIs helps airlines directly reach customers using the agency channel. Analysing XML data gives airlines vital intelligence to innovate and manage their offers, by better understanding customer demand and market trends (including ancillary trends and popularity). At the same time operational KPIs help maintain optimum offer delivery environment.
This paper illustrates how real-time insights from XML shopping data can be effectively applied to daily decision-making. It covers:
— Operational performance (of your APIs)
— Customer demand (traveller searches)
— Conversion success (offers meet needs)
Examples of analysis includes:
- Search Request Volumes By Type
- Response Times By NDC Request Type
- Search Times by Origin-Destination
- Look Ahead and Duration by Predicted Market Segment
- Ticket Sales over Time by Flight Duration Category
Executive Interview:
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