
Four Pillars of Online Conversion
Our diverse platform available via the cloud as well as en-premise is designed for the distribution operations of suppliers such as hotels and airlines as well as intermediaries such as wholesalers, bedbanks and flight aggregators. It is built on the ‘Four Pillars of Online Conversion’. Each pillar a solid foundation for addressing the fundamental need to convert searches into bookings. The high look to book ratio has an impact on system performance, responsiveness and the ability to deliver the right product at the right time. A key objective is to reduce this ratio and convert ‘lookers’ into ‘bookers’. To do this everyone involved in the distribution and revenue management of travel products needs insight into:
1
PERFORMANCE
2
AVAILABILITY
3
PRICE
4
RELEVANCE
- Monitor global service levels
- Resolve bottlenecks
- Reduce response times
- Monitor and manage inventory levels
- Identify and close ‘no availability’ gaps
- Improve supplier management
- Searches as a measure of demand
- Correlate/optimise prices with real time search data
- Drive dynamic yield management
- Identify target segments
- Discover opportunities for new products
- Quantify market strategy effectiveness
Let's Look at Each Pillar in More Detail
- Whether inventory being offered matches search traffic demand? (ie whether the right product is showing as available for the right price at the right time?)
- When, why or how search requests fail? The consequences? The value associated with those failures?