Driving NDC Distribution Success with Real-Time Shopping Data
IATA is paving the way for airlines to become better retailers. To succeed they must leverage relevant data so they can sell products and ancillaries in compelling manners across different platforms and channels. Real-time data is key to a better understanding the customer. This means gearing up your organisation to sell and distribute NDC style!
What You Will Learn
Analysing retail data from airline.com is already a key strategy for airlines in their direct B2C markets. Repeating this in the indirect B2B channels remains a major challenge but technology shifts to NDC, XML and JSON is changing all of that.
Our webinar highlights which key real-time data is fundamental to understanding so much more about customer behaviour including:
- Using Real-time Data analytics for:
- API Performance
- Customer Context
- Product Availability/Relevance
- Price Management
- Closing the Loop to improve offers
- Where does the future lie (Getting Dynamic)
- Questions (submitted online)
So if you are using or considering using XML or JSON APIs as part your NDC plans, listen to our experts as they show how readily available search and transaction data can be transformed into insight and action.
