Are your distribution tactics leading to higher customer conversions and lower customer acquisition costs? Every organisation seeks to improve these metrics, but in the world of online travel this could…
In this 3-part series, we began by discussing why data matters to travel organisations, we went on to summarise the ways that the data that matters can be cleverly visualised…
The first article in this series briefly explains what we mean by business intelligence (BI) and how it can serve travel organisations. This article focuses more on how to analyse…
We often talk about the power of business intelligence, especially for the travel industry where look to book ratios are soaring, mobile transactions are exploding and the data deluge is…
Online travel business is fast-paced, competitive and swamped in data. XML data and XML insights in particular is what I have in mind. Searching for travel products such as tours,…
The battle to tilt a traveller’s decision in favour of a specific brand - be it for a supplier or an intermediary - continues to get intense. The focus is…
Metasearch as a concept has been around for some time, but more recently it has become the hottest trend in the travel industry and the new battleground for winning consumers…
What exactly is Big Data? It covers structured and unstructured data and means different things to different people. It has been eloquently defined in seven different ways by Timo Elliot…
The Internet has totally transformed the way travel products are bought and sold. The number and variety of channels and the need for speed being two consequences. Many hotel companies…
I recently had the pleasure to attend my first HEDNA conference in New Orleans (14-16 January) as a newly enrolled member, and I came away impressed with the welcoming friendliness…