NDC Shopping Analytics (Part 2) – The Airline Ticket Search Journey
Everything for sale has a price. Low demand generally leads to low prices and high demand generally pushes prices up. When it comes to airline tickets, the price versus demand…
Travel Analytics Blog NDC Shopping Analytics (Part 1) – Shopping Analytics from XML Data Streams
Airline distribution and retailing is at a crossroads, as the industry comes to terms with the Internet revolution that has disrupted most industries, none more so than retailing and how…
APIs – The Plumbing of the B2B Travel Industry
The online travel industry is made up of a complex web of distribution channels and networks. Travel product suppliers such as hotel companies and airlines need to interconnect with aggregators…
Real Time Business Analytics Gives a Better Customer Journey
Are your distribution tactics leading to higher customer conversions and lower customer acquisition costs? Every organisation seeks to improve these metrics, but in the world of online travel this could…
Business Intelligence – a key ingredient to ‘Happy Customers’ and Ancillary Revenue
Airline conferences discussing the new world of airline merchandising reveal that airline executives are going through a total ‘out-of-the box re-think’ about what an airline offers to its customers and…
Good Talking, Relevance and Decisive Retailing — OpenJaw Summit, Dublin
I have taken to writing blogs on my recent conferences and it’s a habit I must endeavour to retain. My most recent conference was OpenJaw’s t-Retailing Summit at Kilashee House…
Reading Your Data with Intelligence (Part 2) — How to Visualise Data
The first article in this series briefly explains what we mean by business intelligence (BI) and how it can serve travel organisations. This article focuses more on how to analyse…
Reading Your Data with Intelligence (Part 1) — Why Data Matters in Travel
We often talk about the power of business intelligence, especially for the travel industry where look to book ratios are soaring, mobile transactions are exploding and the data deluge is…
Time for airlines to use XML intelligence to drive profit
Understanding the passenger shopping journey from searching to buying is a major pre-occupation for airlines in today’s competitive distribution landscape. XML intelligence prompted by IATA's NDC initiative holds many answers…
NDC-Low Cost in for the Long Haul
The Economist recently tackled the question of whether the Low Cost Carrier (LCC) model will be able to disrupt the long haul air travel market in the way they have…