The Four Pillars for Optimising Online Conversion (Part 1)
In the world of travel, the factors that can influence getting a booking or not in the B2B world are related but ultimately different to those in the B2C website…
The Four Pillars for Optimising Online Conversion (Part 2)
Pricing and Relevance At Triometric, we have identified 4 pillars or key areas of influence in the conversion process for distributors and suppliers. Each pillar plays a crucial role in…
Are Airlines Missing a Trick with their APIs?
Airlines are embracing APIs to reduce distribution costs. It means travel distributors such as aggregators can get direct access to inventory and reservation systems to search for availability and make…
Are many LCC’s missing a trick or two with their APIs?
LCCs need to continuously minimise distribution costs and with APIs that means optimal conversions. Despite this key driver along with their unquestionable expertise in brand.com analytics, most LCCs are missing…
Artificial Intelligence – How Will it Impact Dynamic Pricing in Travel?
We are all reading lots of column inches on how AI will impact our lives and much of the focus is around autonomous vehicles. Fortunately there hasn't been that much…
Feeding your ELK Stack
There is a massive interest in Open-source technologies for data analytics including ELK/Kibana. Large travel suppliers and distributors are quick to embrace these "Big Data" technologies to underpin corporate data…
Taking Kafka to the Next Level for APIs
In a recent post, I talked about the merits and challenges of using Kibana and the ELK Stack for corporate “big data” management. I thought I would follow that up…
ONE Order – From Concept to Work in Progress
This is the third part of a series of blogs discussing the impact of IATA's NDC and ONE Order in transforming airline distribution and how data can be harnessed to…
The Opportunities and Challenges of NDC and ONE Order
Part two of this blog series takes a deeper look at the technical and cultural challenges that airlines are currently grappling with as part of their NDC and ONE Order…
NDC – The Challenges and Possibilities for the New Age of Airline Distribution
Air travel is still in growth mode with 3.7 billion passenger journeys made in 2016, and additional 700 new routes added across the globe. As part of its annual assessment,…