skip to Main Content

Triometric joins HEDNA to champion XML Business Intelligence to the Hospitality Industry

Triometric joins HEDNA

Egham, UK, 30th January 2014 – Triometric, a leading provider of XML business intelligence to the hospitality and travel industry, today announced it has joined the Hotel Electronic Distribution Network Association HEDNA, the global Association and forum to advance hospitality distribution through collaboration and knowledge sharing.

As a member of HEDNA, Triometric joins over 200 of the most influential companies in the hotel distribution industry focused in optimizing the use of current technology and supporting the development of emerging electronic distribution channels. Founded in 1991, HEDNA today fosters a forum through which hospitality establishments and technology companies can dialogue in a mutually beneficial environment to bring to market solutions that increase productivity and operating efficiencies for hotel operators.

Triometric has several years of proven experience working collaboratively with leading companies in the hospitality industry to deliver a performance and business intelligence platform based on analysing XML search and booking traffic in real-time. Triometric technology monitors over half a billion transactions every day and has saved customers millions of dollars each year by using XML insight to optimise their operations and distribution channels.

“Joining HEDNA is another step in establishing Triometric as a company committed to sharing our web monitoring and business analytics experience and expertise based on XML message technology,” said Matthew Goulden, CEO at Triometric. “We are delighted to join an association that is committed to finding solutions to the challenges faced by the industry and we look forward to playing our part in those areas where we can add knowledge and value”.

HEDNA President Rajesh Vohra, Sales & Marketing Director of Sarova Hotels, said: “We are delighted to welcome Triometric to HEDNA. We believe membership will provide Triometric with meaningful networking opportunities and initiatives to help the company’s growth. The addition of specialist technology companies such as Triometric to our membership is critical in fulfilling our mission to facilitate the development of technology models for the hospitality industry that foster innovation and increase the effectiveness and efficiency of electronic distribution channels.”


The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, HEDNA’s mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting

About Triometric

Triometric is a specialist provider of XML-based business intelligence and operational analytics designed to help online travel companies meet the challenges and opportunities of today’s fragmented distribution landscape. Triometric technology helps customers manage complex distribution dynamics by giving them deep insight into their search and booking traffic. This actionable intelligence enables them to improve their business performance by reducing costs and increasing revenue.

Triometric Web Services Analyzer is a powerful end-to-end web services monitoring and analytics tool delivering actionable intelligence and operational management to meet the diverse needs of travel companies including hotel wholesalers, online travel agencies, meta search engines and hotels and airlines.

Triometric is a privately held company based in Surrey, United Kingdom. Customers in the travel sector include GTA, JacTravel, SERHS Tourism, Miki Travel, Bonotel and SunHotels. For more information see

Sonja Woodman
Marketing Manager, Triometric
Tel: +44(0)1784 270400 / +44 (0) 7802 667865

Back To Top