Airline conferences discussing the new world of airline merchandising reveal that airline executives are going through a total ‘out-of-the box re-think’ about what an airline offers to its customers and how it’s products and services are sold. The central question for airlines is how to ensure a “multi-channel strategy with an intense focus on driving…
The number of online travel bookings being made continues to grow globally unabated. According to a Zion Market Research report, the global online travel booking market was valued at approximately USD 765 billion in 2017 and is expected to generate USD 1,955 billion by 2026, growing at a CAGR of around 12.1% between 2018 and…
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