In this 3-part series, we began by discussing why data matters to travel organisations, we went on to summarise the ways that the data that matters can be cleverly visualised and we conclude with a short appreciation of the dashboard – the window that throws light on the data considered critical for the running the…
The first article in this series briefly explains what we mean by business intelligence (BI) and how it can serve travel organisations. This article focuses more on how to analyse and visualise data, especially XML data in the online travel industry, before taking a closer look at the dashboard in the final article. Analysing XML…
We often talk about the power of business intelligence, especially for the travel industry where look to book ratios are soaring, mobile transactions are exploding and the data deluge is overwhelming. It is clear why this data matters in travel. It is the foundation for online travel companies to structure their customer offerings and distribution…
In recent years the travel industry has witnessed an explosive growth in APIs (application programming interface). This reflects the rise in online portals selling travel products. These portals help end consumers make their travel plans,—enabling them to browse through rates of various travel products in real time, and make bookings using any type of device,…
It’s always interesting to hear how some travel organisations perceive the cost of analytics as expensive and how they are a small company that can’t afford the investment. Is that a sensible decision? Triometric is in the business of providing highly detailed, real time analytics on API traffic, platform performance, client activity, product availability, revenue/pricing…
Airlines want to embrace digital retailing and take back ownership of their customer relations from beginning to end, but to do this they need to transform how they sell to their customers, especially via the agency channel. This means overhauling their current merchandising and ticket-distribution strategies and systems to meet the needs of the various…
Everyone in the hospitality business knows that having the right data at the right time can make all the difference when making key decisions, especially those about distribution. Having access to the data is one thing, but to get the most out of it, it needs to be actionable. Data management is the administrative process…
In the previous 5 articles, we provided the framework for understanding XML, online travel’s adoption of XML and why it is the foundation for IATA’s NDC. To wrap up this series, we will take a quick glance at the future vision that IATA is pushing the industry towards. The NDC initiative has had more than…
Part 2 — To be successful in selling the right products at the right time to the right travellers, it’s increasingly critical for airlines to harness the power of modern merchandising and retailing, especially via the channels they are not able to control. Part one: “The expanding role of Search Data in Airline Merchandising” defines…
Part 1 — To be successful in selling the right products or services at the right time to the right travellers, it’s increasingly critical for airlines to harness the power of modern merchandising and retailing, especially via those third party channels they are not able to control. This 2-part blog discusses how using real-time data…