The use of mobile apps to search and book in the online travel space has grown dramatically over the last five years – from around 2-3% to over 25%. Indeed according to e-marketer, online travel is reaching a tipping point in 2016 when, for the first time, more than half of all online bookings for…
An omni-channel approach, with consistency across all channels, is the most efficient, most profitable distribution strategy for airlines. But airlines have to make diligent moves to attain such level of proficiency. Data-driven merchandising and API-led distribution are laying strong foundation for a carrier’s retailing strategy, optimizing performance of both direct and indirect channels. Not only…
In today’s world, the connected travel eco-system does not share information very effectively making it difficult for airlines and other travel providers to have common processes or journey visibility. So for example, if an airline passenger needs to change his booking (order) and it was purchased through a third party, chances are the airline will…
The annual IATA World Passenger Symposium (WPS) is fast approaching in October. One of the major topics on the agenda will be NDC (New Distribution Capability) which is likely to heavily shape how airlines and indeed the rest of the online flight booking world will operate in the years to come. Over the next few…
Nothing to do with aging Rock bands, but more around not putting our heads up above the parapet. Changing things that ‘work’ invokes visions of risk and conjures up aversions so sometimes it’s hard to alter our thinking. This is true for a lot of organisations when it comes to Revenue Management. Revenue Management and its…